The home for inventors in the construction industry
By trade, I am a television producer, but recently an inventor friend asked me for help in producing videos for his products. I must say that I was surprised at how a simple video went a long way in helping him in terms of getting the word out about his inventions. A visual presentation is almost always better than a written presentation, and I'm not even sure why other than to say that's how our brain works. He has had a fair amount of success just emailing a compressed version of the video for contest entries and anyone else who may be interested in his hard work and sweat.
For a relatively inexpensive investment, video may be the way for you to get the word out as well. If you are computer literate, you can put these together yourself. If not, you can easily find a small production company in your area that would do the video fairly inexpensively. Here is what you will generally need to make this happen:
- Some sort of what is called a "storyboard", which is really nothing more than than simple pictures or drawings on a piece of paper, to give some sense of order when shooting.
- Don't be afraid to host the video yourself. Nobody knows your product better than you. Don't memorize a script, but at least have a clear idea of what you want to say.
- Keep it under 3 minutes. It's a culture of short attention spans, and I'll actually know if I want your product in less than a minute. Think in terms of an "elevator pitch", how would I explain my product to someone on the ride up an elevator?
- Good lighting conditions always help. If shooting in a garage, shoot in the daytime with an open garage door.
- If you have a video camera, enlist a friend to help video tape. A wider shot is better, and please ask your friend to hold the camera steady.
- If you are computer literate, you can transport your video into a simple editing program like iMovie or Windows Movie Maker. I am personally a Mac guy, as exporting your video seems a bit easier once you put it together. You will want to compress it to under 10MB for emailing purposes.
- A local video production company could help you with this as well. They should be able shoot and edit in less than a full day.
Producing videos is alot of fun. Good luck with your project!